Custom Solutions

Whatever your business actually needs built.

Brand kits, QR menus, booking chatbots, scroll-driven presentations — four examples of what "custom" looks like in practice. No project too big, no template forced onto something that doesn't fit one.

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Brand Kit & Logo

Palette
Forge Black#111417

The base. Near-black, not pure black — feels engineered rather than empty.

Carbon#1A1D21

One tone up from Forge, so dark surfaces layer instead of flattening into one.

Stone#F4F1EC

Warm off-white, used sparingly for contrast. Reads as good paper, not a hospital wall.

Ash#8A8F99

Quiet grey for secondary text. Present, never competing with the message.

ApyRed#C8102E

The one colour allowed to shout. CTAs, prices, the mark — never body text.

Typography
Schibsted Grotesk

Headings. Enough character to not feel corporate, sturdy enough to read as "this business knows what it's doing."

IBM Plex Mono

Prices, tags, small print. Signals precision without trying hard.

Logo
ApyHelp mark
APYHELP
APYHELP Stone on Forge Black
APYHELP Forge Black on Stone
APYHELP Stone on ApyRed
APYHELP ApyRed on Carbon
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Online Menu

The Idea
Preview — Halcyon Coffee Co.
03 / 04

AI Chatbots & Lead Capture

The Idea

Most enquiries land after hours, when no one's there to answer. This replies instantly, checks availability, books the slot, and hands you a ready-to-confirm lead in your inbox, no missed messages, no back-and-forth.

Preview — Bloom Hair Studio

Scroll back to this card to replay the conversation.

B
Bloom Hair Studio
Replies instantly
Landed straight in your inbox
NameSarah
ServiceBalayage + Trim
TimeThu, 3:00pm
Phone0412 345 678
SourceWebsite chat (after hours)
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Presentations

The Idea

Properly designed presentations, for selling something or pitching an idea, a sales brochure, a pitch deck, a poster for this month's promotion, a set of slides refreshed for a new offer. The format follows the pitch: sometimes that's a scroll-driven page like the one below, sometimes it's a printable brochure or a single poster, built and laid out on-brand either way.

Preview — Egret Reach, by Halyard Communities

Scroll through the preview below, drone footage supplied by the client.

Egret Reach
A New Riverside Community
Stage One — Now Selling
01 — Building Types

Three Homes, One Address

Every home at Egret Reach is designed around the block, not the plan, northern light, storage where you actually need it, and a facade that ages well. Choose your type, then choose your block.

The Birch
4 Bed · 2 Bath · 2 Car
224m²
From $649,000
The Wren
3 Bed · 2 Bath · 1 Car
168m²
From $549,000
The Cedar
4 Bed · 3 Bath · 2 Car
261m²
From $739,000
02 — The Land

On the Water, Not Just Near It

Egret Reach sits along the Wilgara River's northern bend, where red gum and river oak have stood for a century. Twelve minutes from town, five from the boat ramp, and every third block backs onto reserve, not a neighbour's fence.

4.2haReserve & Parkland
38Homesites, Stage One
12minTo Town Centre
03 — About

Built by Halyard Communities

The Developer

Halyard Communities has delivered six riverside developments across regional NSW over the past eleven years, each one built around the land it sits on rather than a template dropped onto it.

The Project

Egret Reach is Halyard's first project on the Wilgara, 38 homesites released across two stages, with a shared jetty, a walking trail, and a design code that keeps the street line low and the tree canopy intact.

Like what you see?
Tell us what you're trying to build — we'll tell you honestly if it's a fit.
Get in touch